The Function of Colour in Corporate Art
Colours that are observed in nature always have a soothing sensation in our eyes. Van Gogh expressed passion by the “radiance of the setting sun”. And to Claude Monet, colour was his “day-long obsession, joy and torment”.
In Pied Beauty, Gerard Manley Hopkins contrasted the mottled white and blue colours of the sky with “brinded” cowhide (“For Skies of couple-colour as a brinded cow”).
The meaning of colours are truly derived from nature; more closely, from flowers. Flowers have spiritual meanings corresponding to a particular plane of consciousness.
- Physical consciousness is symbolized by bright red.
- Vital consciousness is symbolized by dark red- lavender- violet or purple.
- Mental consciousness is symbolized by yellow or greenish yellow
- Psychic consciousness is symbolized by pink or pale rose
- Supramental consciousness is symbolized by orange or golden yellow
- Integral consciousness is symbolized by white
- Light blue has a deep spiritual connotation- it symbolizes Lord Krishna.
So, floral imagery or colours of the petals form a distinct pattern in Corporate Art. For example, in the Corporate Boardroom, one might use a diptych of lilacs or lupines. Purple is a natural flower colour and is associated with power, luxury and good judgment. Blue or sky blue is often used in Reception Centers because blue as it resembles the sky and the ocean immediately creates a tranquil sublime ambience. Yellow is often used for Learning Rooms or Libraries as it helps to induce concentration.